The beloved Kitchener-Waterloo Oktoberfest is renowned as one of the largest Oktoberfest celebrations outside of Germany and Kitchener's biggest festival. Embracing a new brand direction, we sought to reinvigorate the festival by celebrating its rich traditions and blends with the new.

Along with this brand refresh, I supported the KW Oktoberfest team with everything from stage signage to event tickets as well as asset creation driving contests, awareness and sales campaigns for KW Oktoberfest’s major events.

Created while working at Him&Her